Analytics and conversion tracking basics
The minimum tracking setup serious companies should have before spending on traffic or campaigns. If you cannot see what users do, you cannot improve with confidence. Tracking should support decisions, not vanity metrics.
Primary conversionsTraffic sourcesForm events
Quick start
Define the conversions that matter most: booked calls, qualified leads, demo requests or purchases.
Event setup
Track form submissions, CTA clicks, important page views and campaign-specific landing behavior.
Reporting basics
Create a small recurring report focused on outcomes, not dozens of dashboard tiles.
Decision use
Use analytics to prioritize content, UX fixes and offer positioning, not just to look busy.