Content and SEO preparation checklist
What to prepare before writing or migrating content so the website launches cleaner and ranks better. Good websites slow down when content is an afterthought. SEO and content structure should be prepared early.
Page hierarchyCore messagingSearch intent
Quick start
Define your main pages, target audience and the primary action each page should drive.
Content inputs
Collect headlines, proof points, FAQs, service details, brand rules and existing assets.
SEO basics
Prepare titles, descriptions, internal links, intent-based page topics and keyword clusters.
Launch readiness
Review content ownership, CMS workflow and post-launch update responsibility.